Vivarium Festival is an arts and culture event held in Portugal, showcasing a blend of sculptural, artistic, and musical compositions.
Software
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Brief
Vivarium Festival delves into the fusion of the natural and the artificial in contemporary society. The festival features a diverse array of installations, performances, and discussions that explore this intersection. We were tasked with designing a set of branding elements that seamlessly unified the festival’s digital and physical promotional media. These cohesive elements serve to encapsulate the intricate harmony between nature and technology that defines the event’s unique annual theme, effectively conveying the festival's innovative spirit.
Design Outcome
For the fourth edition of Vivarium, I created the sub-theme "The Merging of Mediums." This concept encouraged me to explore a combination of digital elements and handmade, spray-painted elements. This approach sought to create a compelling synthesis of artistic mediums in order to captivate and engage the festival’s audience.
The Vivarium logo employs the Kandel Latin typeface, customised with specific modifications to achieve a cohesive and distinctive visual identity. The deliberate, curved incisions in the letterforms echo the festival’s theme, symbolising the convergence of natural and artificial elements. The application of diagonal orientation introduces a sense of dynamic energy and movement, enhancing the logo's overall impact.