NZ-based natural tea company Red Seal recently introduced a new Hot-or-Cold product range with the intent of creating a tea that does not need to be ‘tied to the kettle.’ Either brewing as a sweet winter tea for cold nights, or adding cold water and creating a refreshing summer drink, Red Seal aimed to expand their audience through this product range.

I was tasked with rebranding this line and modernising the overall brand identity to better reflect Red Seal’s commitment to health and wellness and its connection to the NZ landscape.

My logo concept combines the literal meaning of the brand name with a visual twist. I aimed to design a pictorial logo that incorporates elements of both a wax seal and a seal (the animal). I also aimed to bring this brand back to its roots and incorporate some native NZ plants in my packaging design as well as a more natural yet equally vibrant colour palette.