Masterton District Council
Masterton District Council requested detailed journey maps to visually represent and streamline their internal asset management processes.
Software
FIGMA
Abobe Illustrator
Brief
Masterton District Council required a series of journey maps to visually document and clarify their internal asset management processes. These maps were designed to illustrate key workflows, stakeholder roles, and decision-making pathways, helping streamline operations and improve transparency. By mapping out these complex processes, the council aimed to enhance collaboration and decision-making across departments.
Design Outcome
The final deliverables included two large designs spanning 1 metre wide to 3-4 metres long, providing a clear and structured visual reference for planning, procurement, and long-term infrastructure management. These visuals will continue to support council teams in navigating operational challenges and improving service delivery.
Each character was designed from simplistic shapes in illustrator and then arranged in Figma to create scenes specific to Masterton’s stakeholder’s and management processes. The character scenes created for the Masterton journey map were designed to be fun and playful while clearly illustrating key internal processes, stakeholder roles, and decision-making pathways within the organisation. This balance ensured that complex information was presented in an engaging and easily digestible format.
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