Bluebeacon
Branding + Website Design
Background
A scalable digital identity for a digital brand
Brief
My freelance work for Bluebeacon, a New Zealand-based IT consulting company, involved developing a clear and strategically aligned web presence to support their business growth. In addition to designing the site, I established comprehensive brand guidelines to ensure a cohesive and consistently applied visual identity across all touchpoints. The website delivered a seamless and user-centred experience and allowed me to integrate thoughtful brand strategy with practical, UX-driven web design, resulting in a cohesive and highly functional digital identity that supported their business growth.
Website
www.bluebeacon.co.nz
Design Outcome
I developed a distinctive brand identity and website for the company, supported by a cohesive suite of marketing collateral including brochures, PowerPoint templates, and laptop stickers. Each element was designed as part of a unified system, ensuring the brand translated seamlessly across digital, print, and internal-facing materials. This holistic approach established a strong and consistent visual presence, reinforced the company’s professional credibility, and equipped the team with clear, adaptable brand tools to support ongoing growth and market engagement.
Branding
Website Design
Bluebeacon’s brand name was inspired by the concept of a beacon of light, symbolising guidance and the correct path for the company’s clients. The inclusion of "blue" in the brand name also evokes a sense of reliability and professionalism through its association with this trustworthy shade. The triangle mask of the logomark signifies forward movement and direction, emphasising the company's commitment to guiding clients towards success.
The lighthouse within the triangle represents illumination and guidance, further reinforcing the brand’s mission to lead clients on the right path. The logo is carefully balanced with specific measurements to maintain harmony and visual appeal, ensuring that each element contributes to the overall cohesion and effectiveness of the design.
The lighthouse within the triangle represents illumination and guidance, further reinforcing the brand’s mission to lead clients on the right path. The logo is carefully balanced with specific measurements to maintain harmony and visual appeal, ensuring that each element contributes to the overall cohesion and effectiveness of the design.
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