We were tasked with rebranding one of the cafeterias under the ForChange branch, a social enterprise dedicated to tackling youth homelessness. I chose to rebrand Home.Two, a café strategically located next to the University of Melbourne and tailored to serve the student community.

This rebranding initiative aimed not only to create a welcoming and vibrant space for students, but also fostered a sense of community engagement, aligning Home.Two’s identity with the broader mission of ForChange.

I centred my design concept for Home.Two’s logo, packaging, and overall visual style on the notion of stacked building blocks. This tessellation created a playful feel as well as a versatile and cohesive visual language that seamlessly extends from the physical ambiance of the café to its online presence.