Musée du quai Branly
Musée du quai Branly is a Paris-based museum renowned for its focus on indigenous art from the cultures of Africa, Asia, Oceania, and the Americas.
Software
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Brief
For this project, we were tasked with refreshing the visual identity of a cultural institution. This involved crafting a comprehensive set of branding elements, including a new logo with its variations, distinctive patterns, and a refined colour palette.
Additionally, our scope extended to developing media applications aimed at effectively promoting the rebranding initiative. I selected the Musée du quai Branly, a Paris-based museum renowned for its focus on indigenous art from the cultures of Africa, Asia, Oceania, and the Americas.
Additionally, our scope extended to developing media applications aimed at effectively promoting the rebranding initiative. I selected the Musée du quai Branly, a Paris-based museum renowned for its focus on indigenous art from the cultures of Africa, Asia, Oceania, and the Americas.
Design Outcome
I created four distinctive pattern elements, each symbolising one of the key regions featured in the museum. These patterns were derived through in-depth research into the indigenous cultures of each area. The continent’s climate influenced the selection of some patterns and colours, while others hold cultural significance specific to the region.
With four key branches, this redesign lent itself to the introduction of logo variations specific to each section of the museum. Including the four key illustrative elements that signified each region, these logos seamlessly integrate symbolic representations of Afrique, Asie, Océanie, and Amériques. The cohesive design approach ensures that while each branch has a distinct identity, they all align with the overarching museum brand, enhancing recognition and connection with diverse audiences.
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